GOLD | Branded Website for Healthcare

Professionals, 2020

Paratek and FCB Health New York

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Excerpt from mmm-online.com: ER physicians and infectious disease specialists have long known they’re fighting a losing battle in treating community-acquired bacterial pneumonia and acute bacterial skin infections. The bugs are getting stronger. And the available drugs, often cheaper generics, are losing their effectiveness.

 

Paratek knew that Nuzyra, the first new antibiotic launched in a generation, could help. but it needed an effective, clean and attention-getting site [that would]appeal to ER doctors, who have very little time for in-person detailing.