BREZTRI CONSUMER: COPD

BREZTRI was 2nd to market after a huge brand with deep pockets and tons of name recognition. Their ubiquitous TV campaign featured happy people doing fun things, and a catchy earworm of a jingle written to the tune of one of Motown’s biggest hits. We hit back by calling bulls**t.

We gave people with COPD a choice between a fantasy that looks nothing like their real lives, and the reality of a powerful treatment made for real people who live in the real world.

BREZTRI TV :60